Fueling An Entrepreneur

PC: Brooke Lark

PC: Brooke Lark

Entrepreneurs are like ultra-endurance athletes. They push their bodies and minds to the limit in an effort to achieve their goals. So why do some many entrepreneurs fuel their bodies with shitty food and elite athletes are meticulous about what they eat?

This is a much larger debate, but for today's discussion, I'll focus on easy access to quality information. For comparison purposes, there are now countless devices that will tell you how well you sleep. How many devices tell your fuel level? NONE. What if you knew your energy level was running out and you should eat something to optimize your performance before that critical pitch to the best VC in the world. 100% of the entrepreneurs I know would do it.

Therefore, I believe you will see a host of startups emerging into this category, such as Caura out of London. Their biosensing technology helps you manage your glucose energy reserves and assess competition readiness. In the meantime, I recommend placing some attention on what you eat to enhance your daily performance. It matters!